Millennials Are Redefining Home Interiors in India’s Top Cities — Here’s How

India’s millennial homebuyers are transforming the interior design landscape in cities like Bengaluru, Mumbai, and Pune, driving a remarkable 30% year-on-year surge in interior spending. According to data from NoBroker, this shift is not just about aesthetics — it’s about functionality, lifestyle, and smart investments.

The Numbers Tell a Story

Interior spending has surged across all major metros, with Bengaluru leading the charge:

- Bengaluru: 2BHK and 3BHK interior spends rose 25% YoY in June 2025

- Pune: 3BHK spends jumped 30% YoY, the highest among all cities

- Mumbai: 1BHK interior costs increased 15% YoY

Average Interior Spend (April–June 2025):

City	1BHK (₹)	2BHK (₹)	3BHK (₹)
Mumbai	6.3 lakh	8.9 lakh	13.4 lakh
Bengaluru	4.2 lakh	7.6 lakh	10.5 lakh
Pune	4.8 lakh	7.2 lakh	11 lakh

Why the Surge?

1. Shrinking Carpet Areas

New housing projects are offering smaller carpet areas, pushing homeowners to prioritize functionality over form. Modular designs, multi-purpose rooms, and space-saving solutions are in high demand.


“People are spending more on maximizing the utility of smaller spaces rather than on furniture that lasts a lifetime,” says Amit Agarwal, CEO & Co-founder of NoBroker.

2. Millennials Lead the Way

Millennials aged 30–40 are the biggest spenders on interiors. With rising incomes and fewer family responsibilities, they’re investing in homes that reflect their personality, comfort, and lifestyle.Preference for modular, flexible layouts
Desire for stylish yet functional designs
Shift from durability to aesthetic appeal and smart utility

3. Women Driving Design Decisions

Women are increasingly taking the lead in design and budget choices, influencing the shift toward more thoughtful, personalized interiors.

4. E-commerce & Social Media Influence

Platforms like Instagram and Pinterest have expanded awareness of design possibilities, while e-commerce has made premium finishes and smart solutions more accessible.

The Cost of Comfort

Interior costs have nearly doubled over the past five years:

- 1BHK: ₹2–4 lakh → ₹3–6 lakh
- 2BHK: ₹3–8 lakh → ₹5–12 lakh
- 3BHK: ₹4–10 lakh → ₹6–15 lakh

Organized players like Livspace, HomeLane, Design Café, Pepperfry, and NoBroker Interiors are making it easier for homeowners to access end-to-end, tech-driven design solutions, reducing the hassle of dealing with multiple vendors.

 What’s Next?

As home prices continue to rise and carpet areas shrink, interior design will play an even more critical role in enhancing lifestyle and utility. Millennials are not just buying homes — they’re curating experiences.

The message is clear: Functionality is the new luxury.

Source: Hindustan Times